Now, let me make way to a motivating story involving a shopkeeper named

Now, let me make way to a motivating story involving a shopkeeper named Imran, some strife for competition, and an unexpected twist that reveals perseverance and creativity, as well as the power of righteousness:

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Imran the shopkeeper: Against all odds

In a busy-town-covered-with-fog of a little sale fair in Pakistan, Imran had a little corner grocery shop. It was from his father, and he had toiling from dawn to dusk to keep the family intact.

For years, it was one of their few local clubs: Imran treated every single customer with kindness, gave them warm smiles and honest prices, and, whenever he was in a position to, a little more. Such honesty and kindness are what set him above the others and made him a beloved neighbor.

But then! They say a day is fine until that day dawns on change.

A Big Supermarket had sprung into life just a few blocks away. It was grand, impious, shamelessly offering discounts that Imran was not even thinking of matching. Slowly, customers began drifting away. Within weeks, Imran's shop was so empty that echoes would be born higher than the voices of days of old.

Many gave him advice to close his shop and just look for a job. "You just can't compete with that kind of money," they told him.

But Imran did not give up.

It was a shy budget so Imran could not advertise. Nor could he give huge discounts; but he had other things to sell: heart and knowledge of his own community. 

Staying away from putting down prices that were in any case hard for him to maintain, what Imran started was quite different. The "Trust Box" was placed in his quaint shop---poor families were allowed to take food staples from it, with the promise to pay in any manner they could; sometimes, even not paying at all. And then he went on to offer free delive.